Background
Cedura Tech is a technology services business with no marketing team. I owned the entire function — a ₹60L annual budget covering strategy, paid media, SEO, content, short-form video and reporting — as the only marketer.
Organic traffic was flat, social was inconsistent, and there was no room in the budget for channels that couldn't justify themselves within a quarter.
The challenge
A lean technology services brand with no marketing team, flat organic traffic, an inconsistent social presence and a budget that had to work across every channel at once — with no room for wasted spend.
What I did
- 1
Prioritised ruthlessly: a content and SEO roadmap built on search demand and commercial intent, not publishing volume.
- 2
Fixed technical and on-page fundamentals first — titles, internal linking, page structure and crawl issues — before adding new content.
- 3
Built a repeatable short-form video system, scripting and editing vertical content in-house on a weekly rhythm.
- 4
Ran paid media as a support layer to organic: tight budgets on the highest-intent terms and retargeting warm audiences.
- 5
Reported monthly against traffic, engagement and pipeline so every rupee of the ₹60L budget had a justification.
How it was measured
- Organic sessions and non-brand keyword coverage reviewed monthly against the content roadmap, not against publishing volume.
- Engagement rate and reach on short-form video tracked per format so the weekly production stayed pointed at what worked.
- A single monthly report tying every channel's spend to traffic, engagement and enquiries so the ₹60L budget was defensible line by line.
The outcome
- Organic traffic up 25% within six months of the roadmap going live.
- Social engagement up 50%, driven almost entirely by short-form video.
- A documented marketing system the business could keep running and scale.
What I'd carry into a similar project
- Fix technical and on-page fundamentals before publishing anything new — new content on a broken foundation just adds crawl waste.
- Prioritise by search demand and commercial intent. A shorter roadmap that targets buying-stage queries beats a long one chasing volume.
- A solo marketer's real output is systems. Anything that isn't repeatable stops the day the calendar gets busy.
Stack used
Questions I get about this work
How did organic traffic grow 25% in six months?
Technical and on-page fixes first — titles, internal linking, page structure and crawl issues — then a content roadmap built on search demand and commercial intent rather than publishing volume.
What drove the 50% lift in social engagement?
A repeatable in-house short-form video system: scripted, shot and edited on a weekly rhythm, with formats kept or dropped on engagement data.
Want results like this on your account?
Tell me where growth is stalling and I'll tell you what I'd do first.
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