Case studies

Real accounts, real budgets, measurable outcomes.

Every number below comes from work I owned personally — from ₹1.2Cr of annual paid media to attribution built from nothing. Open any study for the full breakdown.

Abstract glass dashboard showing rising performance marketing chartsEdTech · Lead generation
Vidyavriti

₹10L a month of paid media, run at a 4.6x blended ROAS

Leading an in-house team of 7+ marketers across Google and Meta for an education brand, with a weekly optimisation cadence and a single source of truth for spend, leads and quality.

annualised ad spend owned
₹1.2Crannualised ad spend owned
blended ROAS on always-on media
4.6xblended ROAS on always-on media
marketers led across paid, SEO and creative
7+marketers led across paid, SEO and creative
Read the full case study
Abstract glass data pipeline connecting analytics panels and a funnelIT training · Global demand gen
Tech Leads IT

Attribution built from scratch — and a lead-quality KPI the business could trust

No reliable tracking existed, so nobody could say which campaign produced revenue. I built the measurement layer end to end and made qualified cost per lead the metric the team optimised against.

attribution stack built from nothing
0 → 1attribution stack built from nothing
qualified CPL adopted as the core KPI
CPL-Qqualified CPL adopted as the core KPI
of spend mapped to source and campaign
100%of spend mapped to source and campaign
Read the full case study
Abstract growth curve rising across glass vertical video panelsTechnology services
Cedura Tech

+25% organic traffic and +50% social engagement as the only marketer

Full ownership of a ₹60L/year marketing budget: strategy, paid, SEO, content, short-form video and reporting — executed solo with agency-level discipline.

organic traffic in 6 months
+25%organic traffic in 6 months
social engagement via short-form video
+50%social engagement via short-form video
annual budget owned end to end
₹60Lannual budget owned end to end
Read the full case study
Two abstract glass landing page wireframes with a rising conversion arrowB2B IT solutions
Block Matrix IT Solutions

72% lift in B2B form conversions — 1.8% to 3.1%

High-intent traffic was landing on pages that leaked leads. Structured testing plus a redesign and safe migration lifted conversion rate without losing a single ranking.

landing page conversion rate
1.8% → 3.1%landing page conversion rate
increase in lead capture
+72%increase in lead capture
rankings lost through migration
0rankings lost through migration
Read the full case study
Abstract search interface with a rising site health gauge and link graphEnterprise B2B verification
INFOQUEST Background Checks

Paid search launched from zero, site health lifted 65 → 90

An enterprise verification business with no paid channel and a weak technical foundation. I launched its first Search programme and rebuilt the site's SEO health in parallel.

ad click-through rate in 3 months
+15%ad click-through rate in 3 months
unqualified clicks removed
−20%unqualified clicks removed
SEMrush site health score
65 → 90SEMrush site health score
Read the full case study