Case studies

Shantanu Tyagi — marketing case studies.

Shantanu Tyagi documents campaign responsibilities, attribution and results here. His experience includes ₹1.2 Cr+ in annual ad spend managed (~$145K+) at 4.6x ROAS. Each engagement has its own context; open the individual study for the evidence and limits.

Abstract glass dashboard showing rising performance marketing charts

EdTech · Lead generation

Vidyavriti

₹10L a month of paid media, run at a 4.6x blended ROAS

Leading an in-house team of 7+ marketers across Google and Meta for an education brand, with a weekly optimisation cadence and a single source of truth for spend, leads and quality.

annual ad spend managed (~$145K+): ₹1.2Crannual ad spend managed (~$145K+)
blended ROAS on always-on media: 4.6xblended ROAS on always-on media
marketers led across paid, SEO and creative: 7+marketers led across paid, SEO and creative

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Abstract glass data pipeline connecting analytics panels and a funnel

IT training · Global demand gen

Tech Leads IT

Attribution built from scratch — and a lead-quality KPI the business could trust

No reliable tracking existed, so nobody could say which campaign produced revenue. I built the measurement layer end to end and made qualified cost per lead the metric the team optimised against.

attribution stack built from nothing: 0 → 1attribution stack built from nothing
qualified CPL adopted as the core KPI: CPL-Qqualified CPL adopted as the core KPI
of spend mapped to source and campaign: 100%of spend mapped to source and campaign

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Abstract growth curve rising across glass vertical video panels

Technology services

Cedura Tech

+25% organic traffic and +50% social engagement as the only marketer

Full ownership of a ₹60L/year marketing budget: strategy, paid, SEO, content, short-form video and reporting — executed solo with agency-level discipline.

organic traffic in 6 months: +25%organic traffic in 6 months
social engagement via short-form video: +50%social engagement via short-form video
annual budget owned end to end: ₹60Lannual budget owned end to end

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Two abstract glass landing page wireframes with a rising conversion arrow

B2B IT solutions

Block Matrix IT Solutions

72% lift in B2B form conversions — 1.8% to 3.1%

High-intent traffic was landing on pages that leaked leads. Structured testing plus a redesign and safe migration lifted conversion rate without losing a single ranking.

landing page conversion rate: 1.8% → 3.1%landing page conversion rate
increase in lead capture: +72%increase in lead capture
rankings lost through migration: 0rankings lost through migration

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Abstract search interface with a rising site health gauge and link graph

Enterprise B2B verification

INFOQUEST Background Checks

Paid search launched from zero, site health lifted 65 → 90

An enterprise verification business with no paid channel and a weak technical foundation. I launched its first Search programme and rebuilt the site's SEO health in parallel.

ad click-through rate in 3 months: +15%ad click-through rate in 3 months
unqualified clicks removed: −20%unqualified clicks removed
SEMrush site health score: 65 → 90SEMrush site health score

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