What I Do

Six pillars, one revenue engine.

Paid, organic, creative and automation working as a single system — not six disconnected channels.

Performance Marketing

Meta Ads, Google Ads (Search · PMax · YouTube · UAC), LinkedIn Ads, ABM and AI-assisted ad testing.

  • ₹10L/month budget managed across Google & Meta
  • ROAS 4.6x on always-on paid media
  • Landing page CRO — 1.8% → 3.1% conversion (72% lift)
  • Built GA4 → GTM → Looker attribution from scratch
  • Weekly optimization cadence across every live account
  • LinkedIn & ABM programs feeding B2B pipelines

Signature result

4.6x blended ROAS on ₹1.2Cr annualised ad spend

MetaGooglePMaxYouTubeLinkedIn

SEO & Organic Growth

Technical SEO, keyword strategy, content pipelines and link building that compound month over month.

  • Organic traffic +25% in 6 months
  • SEMrush site health 65 → 90
  • Content clusters built around intent, not volume

Social Media Marketing

Channel strategy, content calendars and community growth across Instagram, LinkedIn and YouTube.

  • Engagement +50% via short-form video
  • Feed systems & grid design that sell the brand
  • Creator collabs and UGC at scale

AI-Powered Video Production

Leads a 3-person editing team producing UGC, promotional and 3D motion content at agency quality.

  • Reels, shorts & explainers that convert
  • AI-assisted scripting, edits & motion
  • Agency-grade output, in-house speed

Content & Creative

Ad creatives, carousels, lead magnets and case studies built to move people down the funnel.

  • 27-post feed grids for real estate brands
  • Lead magnets, carousels & case studies
  • Conversion-first copy and design

Research & Strategy

Market and competitor research plus attribution stacks in GA4, GTM and Looker Studio.

  • CPL-Q scoring framework — built from zero
  • Live Looker Studio dashboards for every channel
  • Competitor intel that shapes the next quarter
Skills

The stack behind the numbers.

Every tool here is one I use in live accounts, not a course certificate. Hover a row to pause it.

Paid Media
Google AdsSearchPMaxDisplayYouTubeUACMeta AdsCAPIAdvantage+LinkedIn AdsApple Search AdsGoogle AdsSearchPMaxDisplayYouTubeUACMeta AdsCAPIAdvantage+LinkedIn AdsApple Search Ads
SEO & Content
Technical SEOOn-Page / Off-PageKeyword ResearchContent StrategyLink BuildingSEMrushAhrefsScreaming FrogSearch ConsoleTechnical SEOOn-Page / Off-PageKeyword ResearchContent StrategyLink BuildingSEMrushAhrefsScreaming FrogSearch Console
Analytics & Attribution
GA4Google Tag ManagerLooker StudioUTM FrameworksFunnel AnalysisCPLCACROASLTVCVRGA4Google Tag ManagerLooker StudioUTM FrameworksFunnel AnalysisCPLCACROASLTVCVR
AI & Automation
n8nZapierChatGPT GPT-4ClaudePerplexityGrokPrompt EngineeringWorkflow AutomationAI Video GenerationWATI WhatsApp Automationn8nZapierChatGPT GPT-4ClaudePerplexityGrokPrompt EngineeringWorkflow AutomationAI Video GenerationWATI WhatsApp Automation
Creative & Ops
Final Cut ProApple MotionCanvaFigmaWordPressClickUpCRM IntegrationHTML Email TemplatesUGC & 3D MotionFinal Cut ProApple MotionCanvaFigmaWordPressClickUpCRM IntegrationHTML Email TemplatesUGC & 3D Motion
Industries

Six years across four demanding verticals.

B2BB2CD2CABM

Real Estate

Lead-gen funnels blending local intent campaigns with performance retargeting.

Full-funnel lead engine

Healthcare

Compliance-aware paid media and content strategy for sensitive categories.

Policy-safe scaling

D2C / E-commerce

Full-funnel Meta + Google with relentless creative testing cycles.

4.6x blended ROAS

EdTech

Byju's-scale organic research plus paid acquisition tuned on cost per qualified lead.

CPL-Q as the north star

Results

Numbers I can defend in a room.

Every figure below is tied to a client, a channel and a period of ownership.

72%

Landing page conversion lift (1.8% → 3.1%)

Block Matrix IT

25%

Organic traffic growth in 6 months

Cedura Tech

50%

Social engagement lift via short-form video

Cedura Tech

15%

CTR improvement + 20% fewer unqualified clicks

INFOQUEST

65 → 90

SEMrush site health score

INFOQUEST

1.2Cr+

Annualised paid media budget managed

Vidyavriti

60L+

Annual ad budget managed solo

Cedura Tech

7+

Cross-functional team members led

Vidyavriti