Digital Marketing Manager · India

I turn attention
into revenue.

Full-funnel Digital Marketer & Content Creator — Performance Marketing, SEO, and AI-powered video production for brands across Real Estate, Healthcare, D2C & EdTech.

6+Years Experience
₹1.2Cr+Annual Ad Spend Managed
7+Member Teams Led
View My Work →Download Resume

Blended ROAS

4.6x

↑ 38% MoM

CPL

-32%

CVR

3.1%

Spend

₹10L/mo

About me

The marketer behind the numbers.

I build full-funnel growth engines — paid media, organic, creative and the measurement layer that proves what actually works.

Shantanu Tyagi, digital marketing and growth specialist

72%

conversion lift

India

remote worldwide

I'm Shantanu Tyagi — a performance and growth marketer who treats every rupee of spend like it has to earn its way back.

Over six years I've gone from SEO executive at Byju's to leading a 7-member team managing ₹10L a month across Google and Meta. Along the way I built attribution stacks from scratch (GA4 → GTM → UTM → Looker Studio), turned CPL-Q into the KPI teams actually optimise for, and lifted B2B landing page conversion from 1.8% to 3.1%.

I work end to end: strategy, media buying, SEO, short-form video and the AI-assisted production workflows that let a lean team ship agency-grade creative every week.

Performance MarketingSEO & ContentAttribution & AnalyticsAI-Assisted ProductionLanding Page CRO
6+
Years in growth marketing
₹1.2Cr
Annualised ad spend managed
4.6x
Blended ROAS on paid media
7+
Marketers led as a team
What I Do

Six pillars, one revenue engine.

Paid, organic, creative and automation working as a single system — not six disconnected channels.

Performance Marketing

Meta Ads, Google Ads (Search · PMax · YouTube · UAC), LinkedIn Ads, ABM and AI-assisted ad testing.

  • ₹10L/month budget managed across Google & Meta
  • ROAS 4.6x on always-on paid media
  • Landing page CRO — 1.8% → 3.1% conversion (72% lift)
  • Built GA4 → GTM → Looker attribution from scratch
  • Weekly optimization cadence across every live account
  • LinkedIn & ABM programs feeding B2B pipelines

Signature result

4.6x blended ROAS on ₹1.2Cr annualised ad spend

MetaGooglePMaxYouTubeLinkedIn

SEO & Organic Growth

Technical SEO, keyword strategy, content pipelines and link building that compound month over month.

  • Organic traffic +25% in 6 months
  • SEMrush site health 65 → 90
  • Content clusters built around intent, not volume

Social Media Marketing

Channel strategy, content calendars and community growth across Instagram, LinkedIn and YouTube.

  • Engagement +50% via short-form video
  • Feed systems & grid design that sell the brand
  • Creator collabs and UGC at scale

AI-Powered Video Production

Leads a 3-person editing team producing UGC, promotional and 3D motion content at agency quality.

  • Reels, shorts & explainers that convert
  • AI-assisted scripting, edits & motion
  • Agency-grade output, in-house speed

Content & Creative

Ad creatives, carousels, lead magnets and case studies built to move people down the funnel.

  • 27-post feed grids for real estate brands
  • Lead magnets, carousels & case studies
  • Conversion-first copy and design

Research & Strategy

Market and competitor research plus attribution stacks in GA4, GTM and Looker Studio.

  • CPL-Q scoring framework — built from zero
  • Live Looker Studio dashboards for every channel
  • Competitor intel that shapes the next quarter
Skills

The stack behind the numbers.

Every tool here is one I use in live accounts, not a course certificate. Hover a row to pause it.

Paid Media
Google AdsSearchPMaxDisplayYouTubeUACMeta AdsCAPIAdvantage+LinkedIn AdsApple Search AdsGoogle AdsSearchPMaxDisplayYouTubeUACMeta AdsCAPIAdvantage+LinkedIn AdsApple Search Ads
SEO & Content
Technical SEOOn-Page / Off-PageKeyword ResearchContent StrategyLink BuildingSEMrushAhrefsScreaming FrogSearch ConsoleTechnical SEOOn-Page / Off-PageKeyword ResearchContent StrategyLink BuildingSEMrushAhrefsScreaming FrogSearch Console
Analytics & Attribution
GA4Google Tag ManagerLooker StudioUTM FrameworksFunnel AnalysisCPLCACROASLTVCVRGA4Google Tag ManagerLooker StudioUTM FrameworksFunnel AnalysisCPLCACROASLTVCVR
AI & Automation
n8nZapierChatGPT GPT-4ClaudePerplexityGrokPrompt EngineeringWorkflow AutomationAI Video GenerationWATI WhatsApp Automationn8nZapierChatGPT GPT-4ClaudePerplexityGrokPrompt EngineeringWorkflow AutomationAI Video GenerationWATI WhatsApp Automation
Creative & Ops
Final Cut ProApple MotionCanvaFigmaWordPressClickUpCRM IntegrationHTML Email TemplatesUGC & 3D MotionFinal Cut ProApple MotionCanvaFigmaWordPressClickUpCRM IntegrationHTML Email TemplatesUGC & 3D Motion
Industries

Six years across four demanding verticals.

B2BB2CD2CABM

Real Estate

Lead-gen funnels blending local intent campaigns with performance retargeting.

Full-funnel lead engine

Healthcare

Compliance-aware paid media and content strategy for sensitive categories.

Policy-safe scaling

D2C / E-commerce

Full-funnel Meta + Google with relentless creative testing cycles.

4.6x blended ROAS

EdTech

Byju's-scale organic research plus paid acquisition tuned on cost per qualified lead.

CPL-Q as the north star

Selected work · 14 projects

Creative work that earns attention.

Brand films, short-form performance creative, social systems and visual explainers — each built to make the first second count.

A curated mix of creative direction, scripting, editing and campaign thinking.

Case studies

Real accounts, real budgets, measurable outcomes.

Five engagements, from ₹1.2Cr of annual paid media to attribution built from zero. Every number below comes from work I owned personally.

Abstract glass dashboard showing rising performance marketing charts01 · EdTech · Lead generation
Case study · Vidyavriti

₹10L a month of paid media, run at a 4.6x blended ROAS

Leading an in-house team of 7+ marketers across Google and Meta for an education brand, with a weekly optimisation cadence and a single source of truth for spend, leads and quality.

annualised ad spend owned
₹1.2Crannualised ad spend owned
blended ROAS on always-on media
4.6xblended ROAS on always-on media
marketers led across paid, SEO and creative
7+marketers led across paid, SEO and creative
Digital Marketing Manager — team of 7+May 2026 – Present
Abstract glass data pipeline connecting analytics panels and a funnel02 · IT training · Global demand gen
Case study · Tech Leads IT

Attribution built from scratch — and a lead-quality KPI the business could trust

No reliable tracking existed, so nobody could say which campaign produced revenue. I built the measurement layer end to end and made qualified cost per lead the metric the team optimised against.

attribution stack built from nothing
0 → 1attribution stack built from nothing
qualified CPL adopted as the core KPI
CPL-Qqualified CPL adopted as the core KPI
of spend mapped to source and campaign
100%of spend mapped to source and campaign
Performance & Analytics Lead2025 – 2026
Abstract growth curve rising across glass vertical video panels03 · Technology services
Case study · Cedura Tech

+25% organic traffic and +50% social engagement as the only marketer

Full ownership of a ₹60L/year marketing budget: strategy, paid, SEO, content, short-form video and reporting — executed solo with agency-level discipline.

organic traffic in 6 months
+25%organic traffic in 6 months
social engagement via short-form video
+50%social engagement via short-form video
annual budget owned end to end
₹60Lannual budget owned end to end
Sole marketing owner — ₹60L annual budget2024 – 2025
Two abstract glass landing page wireframes with a rising conversion arrow04 · B2B IT solutions
Case study · Block Matrix IT Solutions

72% lift in B2B form conversions — 1.8% to 3.1%

High-intent traffic was landing on pages that leaked leads. Structured testing plus a redesign and safe migration lifted conversion rate without losing a single ranking.

landing page conversion rate
1.8% → 3.1%landing page conversion rate
increase in lead capture
+72%increase in lead capture
rankings lost through migration
0rankings lost through migration
CRO & paid media2023 – 2024
Abstract search interface with a rising site health gauge and link graph05 · Enterprise B2B verification
Case study · INFOQUEST Background Checks

Paid search launched from zero, site health lifted 65 → 90

An enterprise verification business with no paid channel and a weak technical foundation. I launched its first Search programme and rebuilt the site's SEO health in parallel.

ad click-through rate in 3 months
+15%ad click-through rate in 3 months
unqualified clicks removed
−20%unqualified clicks removed
SEMrush site health score
65 → 90SEMrush site health score
Paid search & technical SEO2022 – 2023
Results

Numbers I can defend in a room.

Every figure below is tied to a client, a channel and a period of ownership.

72%

Landing page conversion lift (1.8% → 3.1%)

Block Matrix IT

25%

Organic traffic growth in 6 months

Cedura Tech

50%

Social engagement lift via short-form video

Cedura Tech

15%

CTR improvement + 20% fewer unqualified clicks

INFOQUEST

65 → 90

SEMrush site health score

INFOQUEST

₹1.2Cr+

Annualised paid media budget managed

Vidyavriti

₹60L+

Annual ad budget managed solo

Cedura Tech

7+

Cross-functional team members led

Vidyavriti
Career Journey

From SEO executive to team lead.

Six years, six companies, one direction — closer to revenue every time.

May 2026 – Present

Digital Marketing Manager

Vidyavriti (Contract, Remote)

  • Leads a cross-functional team of 7+ across paid media, SEO, content, social and video.
  • Plans and manages ₹10L/month Google & Meta spend across Search, PMax, YouTube and Meta placements.
  • Owns WATI WhatsApp automation, HTML email programmes and AI-powered UGC / 3D motion video production.
₹1.2Cr annualised spend
May 2025 – Apr 2026

Digital Marketing Manager

Tech Leads IT

  • Built attribution infrastructure from scratch: GA4 → GTM → UTM framework → Looker Studio dashboard.
  • Replaced vanity lead volume with cost per qualified lead, improving lead-to-admission feedback loops.
  • Led BOFU SEO for ERP and EdTech queries and coordinated designers, writers, SEO and video editors.
CPL-Q as core KPI
Jul 2024 – May 2025

Digital Marketing Manager

Cedura Tech

  • Sole marketing owner managing ₹15L/quarter Google & Meta spend across the full funnel.
  • Grew organic traffic 25% in 6 months by owning the entire SEO-content pipeline.
  • Lifted social engagement 50% with short-form video and built the first Looker Studio dashboard.
₹60L/year budget, solo
Mar 2023 – Jun 2024

Digital Marketing Executive — Performance

INFOQUEST Background Checks

  • Launched the company's first Google Ads Search campaigns at ₹50,000/month.
  • Improved CTR 15% and cut unqualified clicks 20% in three months via ad copy testing and negatives.
  • Ran a full Screaming Frog technical audit and earned 15+ quality backlinks with skyscraper content.
SEMrush health 65 → 90
Feb 2022 – Feb 2023

Digital Marketing Executive

Block Matrix IT Solutions

  • A/B tested B2B landing pages and lifted form submissions from 1.8% to 3.1%.
  • Protected organic rankings through a full site redesign with 301 mapping and on-page fixes.
  • Produced all campaign creative in-house, removing agency dependency.
72% conversion lift
Oct 2020 – Jan 2022

SEO Executive

Byju's

  • Keyword and competitor gap research feeding the central content strategy for high-traffic pages.
  • On-page optimisation — meta, internal linking, schema, alt text — across hundreds of priority pages.
  • Weekly organic performance reporting in Google Analytics.
EdTech at scale

Education

Dual Degree — B.Tech Civil Engineering + MBA Marketing & Finance

Gautam Buddha University · 2015 – 2020

Download Full Resume (PDF)
AI & Automation Edge

An AI layer that ships work without extra headcount.

1

Research

  • Perplexity — competitor & market deep dives
  • Grok — real-time social sentiment
2

Strategy

  • Claude — strategic briefs & analysis
  • Claude — video scripts & long-form
3

Creative

  • ChatGPT GPT-4 — ad copy at scale & SEO briefs
  • AI video generation — UGC & 3D motion
4

Automation

  • n8n — CRM → Ads audiences, auto-reporting
  • Zapier — cross-platform data pipelines
Social Proof

What partners say.

“Shantanu rebuilt our reporting so we finally knew which campaigns produced admissions, not just leads. Our cost per qualified lead dropped within a quarter.”

Programme DirectorEdTech client

Let's grow something great.

Open to full-time and contract engagements in performance marketing, SEO and AI-assisted content production.

◎LocationIndia