About me

The marketer behind the numbers.

I build full-funnel growth engines — paid media, organic, creative and the measurement layer that proves what actually works.

Shantanu Tyagi, digital marketing and growth specialist

72%

conversion lift

India

remote worldwide

I'm Shantanu Tyagi — a performance and growth marketer who treats every rupee of spend like it has to earn its way back.

Over six years I've gone from SEO executive at Byju's to leading a 7-member team managing ₹10L a month across Google and Meta. Along the way I built attribution stacks from scratch (GA4 → GTM → UTM → Looker Studio), turned CPL-Q into the KPI teams actually optimise for, and lifted B2B landing page conversion from 1.8% to 3.1%.

I work end to end: strategy, media buying, SEO, short-form video and the AI-assisted production workflows that let a lean team ship agency-grade creative every week.

Performance MarketingSEO & ContentAttribution & AnalyticsAI-Assisted ProductionLanding Page CRO
6+
Years in growth marketing
₹1.2Cr
Annualised ad spend managed
4.6x
Blended ROAS on paid media
7+
Marketers led as a team
Career Journey

From SEO executive to team lead.

Six years, six companies, one direction — closer to revenue every time.

May 2026 – Present

Digital Marketing Manager

Vidyavriti (Contract, Remote)

  • Leads a cross-functional team of 7+ across paid media, SEO, content, social and video.
  • Plans and manages ₹10L/month Google & Meta spend across Search, PMax, YouTube and Meta placements.
  • Owns WATI WhatsApp automation, HTML email programmes and AI-powered UGC / 3D motion video production.
₹1.2Cr annualised spend
May 2025 – Apr 2026

Digital Marketing Manager

Tech Leads IT

  • Built attribution infrastructure from scratch: GA4 → GTM → UTM framework → Looker Studio dashboard.
  • Replaced vanity lead volume with cost per qualified lead, improving lead-to-admission feedback loops.
  • Led BOFU SEO for ERP and EdTech queries and coordinated designers, writers, SEO and video editors.
CPL-Q as core KPI
Jul 2024 – May 2025

Digital Marketing Manager

Cedura Tech

  • Sole marketing owner managing ₹15L/quarter Google & Meta spend across the full funnel.
  • Grew organic traffic 25% in 6 months by owning the entire SEO-content pipeline.
  • Lifted social engagement 50% with short-form video and built the first Looker Studio dashboard.
₹60L/year budget, solo
Mar 2023 – Jun 2024

Digital Marketing Executive — Performance

INFOQUEST Background Checks

  • Launched the company's first Google Ads Search campaigns at ₹50,000/month.
  • Improved CTR 15% and cut unqualified clicks 20% in three months via ad copy testing and negatives.
  • Ran a full Screaming Frog technical audit and earned 15+ quality backlinks with skyscraper content.
SEMrush health 65 → 90
Feb 2022 – Feb 2023

Digital Marketing Executive

Block Matrix IT Solutions

  • A/B tested B2B landing pages and lifted form submissions from 1.8% to 3.1%.
  • Protected organic rankings through a full site redesign with 301 mapping and on-page fixes.
  • Produced all campaign creative in-house, removing agency dependency.
72% conversion lift
Oct 2020 – Jan 2022

SEO Executive

Byju's

  • Keyword and competitor gap research feeding the central content strategy for high-traffic pages.
  • On-page optimisation — meta, internal linking, schema, alt text — across hundreds of priority pages.
  • Weekly organic performance reporting in Google Analytics.
EdTech at scale

Education

Dual Degree — B.Tech Civil Engineering + MBA Marketing & Finance

Gautam Buddha University · 2015 – 2020

Download Full Resume (PDF)
AI & Automation Edge

An AI layer that ships work without extra headcount.

1

Research

  • Perplexity — competitor & market deep dives
  • Grok — real-time social sentiment
2

Strategy

  • Claude — strategic briefs & analysis
  • Claude — video scripts & long-form
3

Creative

  • ChatGPT GPT-4 — ad copy at scale & SEO briefs
  • AI video generation — UGC & 3D motion
4

Automation

  • n8n — CRM → Ads audiences, auto-reporting
  • Zapier — cross-platform data pipelines