D2C & e-commerce marketing
D2C & E-commerce Marketing — Creative-Led Paid Growth
In short
D2C brands grow on creative volume and tight measurement. I run Meta and Google campaigns driven by weekly creative testing — including AI-assisted short-form video — and track blended ROAS across channels so every rupee of spend is judged by revenue.
The growth problems d2c & e-commerce businesses face
Creative fatigue
On Meta, the same ad stops working within weeks. Brands that don't produce new hooks and formats every week see costs rise steadily. A creative engine matters more than audience tricks.
Platform-reported ROAS doesn't match the bank
Meta and Google both claim credit for the same sale. Blended ROAS — total revenue divided by total ad spend — shows what is actually working.
Tracking gaps after iOS changes
Without the Conversions API (server-side tracking that sends purchases straight to Meta) and a clean GA4 setup, campaigns optimise on incomplete data.
No repeat purchase system
Acquiring a customer once and never following up is expensive. Automated post-purchase messages and audience syncs raise lifetime value.
Which channels work — and why
- Meta Ads (Advantage+ and manual): Main discovery engine for most D2C brands, powered by fresh creative.
- Google Shopping & Performance Max: Captures product searches and remarketing across Google.
- AI video & UGC-style creative: Lets a lean team test many hooks each week at low cost.
- Retention automation: WhatsApp and email flows plus CRM-to-audience syncs.
How the Revenue Engine System™ applies
- 01
Diagnose
Audit tracking (pixel, Conversions API, GA4), account structure, creative history and true blended ROAS.
- 02
Build
Fix tracking, set up a weekly creative testing system and restructure campaigns by product and funnel stage.
- 03
Scale
Raise budgets on winning products and creatives while blended ROAS holds.
Recommended plans
Proof from real work
- 4.6x blended ROAS managed across Google and Meta — How blended ROAS is managed
- Short-form ad creatives and reels from live campaigns — See the creative work
Related services
Frequently asked questions
What is a good ROAS for a D2C brand?
It depends on margins. A brand with high gross margins can grow profitably at a lower ROAS than a low-margin one; I set a break-even and target ROAS from your numbers first.
How many ad creatives does a D2C brand need?
Enough to test new hooks every week. AI-assisted production makes a steady flow of variations affordable.
Do you set up Meta Conversions API?
Yes, along with GA4 and Google Tag Manager, so campaigns optimise on accurate purchase data.
Do you work with Shopify stores?
Yes — Shopify and other e-commerce platforms.
What does D2C ad management cost?
From ₹15,000/month (+ GST), with ad spend paid directly to the platforms. Creative can be added through the video or content plans.
Let's find where your revenue is leaking — in 20 minutes.
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