Content & Creative Production
In short
Content and creative production means the assets that actually do the selling: scroll-stopping ad creative, carousels, lead magnets, case studies and landing page copy. Every piece is written against a funnel stage and a specific objection, then tested against live performance.
2
long-form lead magnets published: CRO and Core Web Vitals
+72%
conversion lift from rewritten page messaging
Weekly
creative test cycle across live ad accounts
What's included
- Static and carousel ad creative built in testable variants
- Lead magnets and long-form guides that earn an email address
- Client case studies written around problem, approach and measured result
- Landing page and ad copy focused on objections, not adjectives
- Feed and campaign design systems that stay coherent across months
- Funnel-stage content mapping across top, middle and bottom
How I approach it
- 1
Name the objection
Every asset answers one hesitation a real buyer has. That is what makes copy specific instead of generic.
- 2
Write before designing
The argument comes first; layout serves it. It is why these creatives read clearly at thumbnail size.
- 3
Build in variants
Assets ship in threes so the account has something to test rather than a single hero design.
- 4
Keep what performs
Creative decisions come back to cost per qualified lead, reviewed weekly.
Tools I use
Frequently asked questions
Do you write the copy as well as design?
Yes. Copy and design are produced together, because splitting them is how creative ends up pretty and unpersuasive.
How do you decide what to produce next?
From ad account and analytics data: which hooks hold attention, which pages leak, and which objections show up in sales calls.
Can you refresh existing brand assets?
Yes — most engagements start by rebuilding the top performers into fresh variants before producing anything new.
Want this running on your account?
Tell me where growth is stalling and I'll tell you what I'd change first.
Start a conversation