Performance Marketing Services
In short
Performance marketing is paid media bought against a measurable revenue target rather than reach. I run Google Ads, Meta, LinkedIn and ABM campaigns end to end — structure, bidding, creative testing and reporting — and manage roughly ₹10L a month at a 4.6x blended return.
4.6x
blended ROAS on ₹1.2Cr annualised spend
₹10L
monthly budget managed across Google and Meta
+72%
landing page conversion lift, 1.8% to 3.1%
What's included
- Google Ads across Search, Performance Max, YouTube and app campaigns
- Meta prospecting and retargeting with a weekly creative rotation
- LinkedIn Ads and account-based programmes for B2B pipeline
- Account restructures organised by intent, with one clear job per campaign
- Weekly budget pacing, search-term pruning, audience and bid reviews
- Qualified-lead reporting in Looker Studio, blended across channels
How I approach it
- 1
Diagnose the account, not the ads
I start with structure, tracking and lead quality. Most underperforming accounts are not short of creative — they are spending against a conversion definition nobody agreed on.
- 2
Rebuild around intent
Search, PMax, Demand Gen and Meta budgets get separated so each has one job. That makes results readable and stops cheap volume from hiding expensive waste.
- 3
Run a creative engine
Fresh hooks every week, UGC-style and AI-assisted vertical video rotated against the current top performer instead of guessing at a single hero asset.
- 4
Scale on qualified cost per lead
Budget increases follow CPL-Q — spend divided by leads sales actually accepts — so scale does not quietly buy worse leads.
Tools I use
Frequently asked questions
What budget does performance marketing make sense at?
Enough spend to gather signal — usually from around ₹1L a month per channel. Below that, a single well-structured Search or Meta campaign beats spreading budget across platforms.
How soon do results show?
Tracking and structure fixes show inside two weeks. A stable, scalable return usually takes 60 to 90 days, because creative and bidding both need a full learning cycle.
Do you manage creative as well as media buying?
Yes. I script, produce and edit vertical video and static creative in-house, which is what keeps a weekly testing rhythm affordable.
Which metric do you optimise against?
Qualified cost per lead, or blended ROAS where revenue is tracked. Never raw platform-reported leads.
Want this running on your account?
Tell me where growth is stalling and I'll tell you what I'd change first.
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