Performance Marketing Services
In short
Performance marketing services combine Google Ads management, Meta Ads management and LinkedIn Ads with conversion tracking, creative testing and attribution. Campaigns are optimized against qualified leads or revenue, not cheap clicks. I align paid media budgets with break-even ROAS, customer margins and the actual sales pipeline.
By Shantanu Tyagi · AI Growth Marketing Consultant. Remote support for startups and SMBs in the US, UK, Australia and India. Ask about time-zone overlap and communication preferences on the discovery call. USD and INR packages are published; GBP/AUD billing availability must be confirmed before work starts.
4.6x
₹1.2 Cr+ in annual ad spend managed (~$145K+) at 4.6x ROAS
₹10L
monthly budget managed across Google and Meta
+72%
landing page conversion lift, 1.8% to 3.1%
What does performance marketing include?
- Google Ads across Search, Performance Max, YouTube and app campaigns
- Meta prospecting and retargeting with a weekly creative rotation
- LinkedIn Ads and account-based programmes for B2B pipeline
- Account restructures organised by intent, with one clear job per campaign
- Weekly budget pacing, search-term pruning, audience and bid reviews
- Qualified-lead reporting in Looker Studio, blended across channels
How does the process work?
- 1
Diagnose the account, not the ads
I start with structure, tracking and lead quality. Most underperforming accounts are not short of creative — they are spending against a conversion definition nobody agreed on.
- 2
Rebuild around intent
Search, PMax, Demand Gen and Meta budgets get separated so each has one job. That makes results readable and stops cheap volume from hiding expensive waste.
- 3
Run a creative engine
Fresh hooks every week, UGC-style and AI-assisted vertical video rotated against the current top performer instead of guessing at a single hero asset.
- 4
Scale on qualified cost per lead
Budget increases follow CPL-Q — spend divided by leads sales actually accepts — so scale does not quietly buy worse leads.
Tools I use
Frequently asked questions
What budget does performance marketing make sense at?
Enough spend to gather signal — usually from around ₹1L a month per channel. Below that, a single well-structured Search or Meta campaign beats spreading budget across platforms.
How soon do results show?
Tracking and structure fixes show inside two weeks. A stable, scalable return usually takes 60 to 90 days, because creative and bidding both need a full learning cycle.
Do you manage creative as well as media buying?
Yes. I script, produce and edit vertical video and static creative in-house, which is what keeps a weekly testing rhythm affordable.
Which metric do you optimise against?
Qualified cost per lead, or blended ROAS where revenue is tracked. Never raw platform-reported leads.
Want this running on your account?
Tell me where growth is stalling and I'll tell you what I'd change first.
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