Shantanu Tyagi — Growth Strategy Consultant
In short
A growth strategy consultant turns market research into an actionable go-to-market roadmap. I define your ideal customer profile, analyze competitors and positioning, audit the funnel, then prioritize experiments against business KPIs. GA4, CRM outcomes and attribution connect the strategy to qualified pipeline rather than disconnected traffic reports.
By Shantanu Tyagi · AI Growth Marketing Consultant. Remote support for startups and SMBs in the US, UK, Australia and India. Ask about time-zone overlap and communication preferences on the discovery call. USD and INR packages are published; GBP/AUD billing availability must be confirmed before work starts.
0 → 1
attribution stack built from nothing (Tech Leads IT)
100%
of spend mapped to source and campaign
CPL-Q
adopted as the core KPI in every review
What does marketing audit & attribution include?
- GA4 implementation with an event and conversion schema tied to real business actions
- Google Tag Manager as a single, versioned, documented tagging layer
- A strict UTM taxonomy so channels stop claiming each other's conversions
- Looker Studio dashboards blending ad spend with CRM outcomes
- CPL-Q framework: qualified cost per lead as the optimisation target
- Market, competitor and channel research shaping the next quarter's plan
How does the process work?
- 1
Audit what is actually tracked
Most accounts count form loads, duplicate conversions or bot traffic. That gets cleaned before any dashboard is built.
- 2
Build one tagging layer
One GTM container, versioned, with documented triggers and no hardcoded pixels scattered through the site.
- 3
Close the loop with the CRM
Every lead carries both its source and its qualification verdict, which is what makes CPL-Q possible.
- 4
Report where decisions happen
A live dashboard the whole team reads weekly, replacing manual spreadsheet pulls.
Tools I use
Frequently asked questions
What is CPL-Q?
Qualified cost per lead: media spend divided by the leads sales accepts, rather than every form fill. It stops budget drifting toward cheap, unusable volume.
Can attribution work without a CRM?
Partly. Source capture and GA4 events work anywhere, but qualification has to come back from somewhere — a CRM, or even a maintained sheet.
How long does an attribution build take?
Typically three to five weeks for tagging, taxonomy and a first live dashboard, then refinement as CRM data flows back.
Can this support a remote startup team?
Yes. The scope is agreed around your audience, existing tools and business goals. Published USD and INR packages are on the pricing page; discuss scheduling and handoff requirements before the engagement.
Want this running on your account?
Tell me where growth is stalling and I'll tell you what I'd change first.
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