n8n vs Make vs Zapier: which should you choose?

All three connect applications through triggers and actions. The important differences appear when a workflow branches, processes many records or needs custom code. Model one real lead-to-CRM workflow before choosing. This comparison is a decision framework, not a claim that one platform always costs less.

List monthly trigger volume, action steps, searches, AI calls and retry behavior. Then apply each vendor's current billing rules. Make uses credits, with some features consuming credits differently; treating every feature as one operation can understate cost. Vendor plans and limits change, so check official pricing before purchasing.

The community edition is available under n8n's Sustainable Use License, not an unrestricted open-source license. Your permitted use, commercial distribution and enterprise requirements need checking. Even when no platform subscription is required for your use, servers, backups, upgrades and monitoring still cost time or money.

Start with the connectors your CRM, forms and messaging provider actually support. Test field mapping, duplicate handling, opt-in checks and failed writes. A visually simple flow is not production-ready until it preserves lead source, alerts someone on failure and can be replayed safely.

Get help when the workflow crosses teams, handles sensitive information or affects paid-media reporting. A consultant should document inputs, responsibilities, credentials, failure paths and ongoing costs. Start with one measurable process rather than automating everything at once.