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SEO & Organic Growth Services

In short

SEO is the work of making a site technically crawlable, topically authoritative and commercially useful, so it earns traffic without paying per click. I fix the technical foundation first, then build content clusters around search demand and commercial intent.

+25%

organic traffic within six months (Cedura Tech)

65 → 90

SEMrush site health score (INFOQUEST)

15+

quality backlinks earned through content outreach

What's included

  • Full technical audit in Screaming Frog: indexation, redirects, crawl waste, metadata
  • Keyword and intent mapping tied to commercial value, not search volume alone
  • Content clusters with internal linking that concentrates authority
  • On-page work: titles, headings, structure, schema markup
  • Link earning through original, genuinely linkable content
  • Answer engine optimisation so pages are quotable by AI search

How I approach it

  1. 1

    Fix the foundation

    Nothing gets published until crawl, indexation, redirect and page-structure issues are cleared. Publishing onto a broken foundation wastes the content budget.

  2. 2

    Map demand to intent

    I build the roadmap around what buyers search near a decision, then fill informational gaps that feed those pages.

  3. 3

    Publish in clusters

    One page per question, linked into a hub. Clusters rank as a group far faster than isolated posts.

  4. 4

    Measure against pipeline

    Organic sessions are reported alongside qualified enquiries, so the roadmap is defensible.

Tools I use

SEMrushScreaming FrogGoogle Search ConsoleGA4Looker Studio

Frequently asked questions

How long does SEO take to work?

Technical fixes can move impressions in weeks. Content-driven growth typically shows at three months and compounds from six.

What is answer engine optimisation?

Structuring pages so AI assistants can quote them: a direct answer in the opening lines, clear headings, FAQ blocks, and schema markup that names the entity behind the page.

Do you write the content yourself?

Yes, for pillar and money pages. For volume, I brief and edit writers against an outline I build from the search data.

Want this running on your account?

Tell me where growth is stalling and I'll tell you what I'd change first.

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