Social Media Marketing Services
In short
Social media marketing is a publishing system, not a posting habit: a clear channel role, a repeatable content calendar, short-form video made weekly, and community engagement that turns reach into enquiries. Short-form video lifted engagement 50% on the brand I ran solo.
+50%
social engagement driven by short-form video
27
post feed system designed for a premium property brand
Weekly
in-house video output, no external production
What's included
- Channel strategy defining what Instagram, LinkedIn and YouTube each do
- Monthly content calendars built on themes, not one-off ideas
- Weekly short-form vertical video, scripted and edited in-house
- Feed systems and grid design that keep a brand coherent at scale
- Community management and creator or UGC collaborations
- Reporting on engagement, saves, profile actions and enquiries
How I approach it
- 1
Decide what each channel is for
Most brands post the same thing everywhere. I assign a job per channel — demand creation, credibility, or search — and format the content to it.
- 2
Build a repeatable calendar
Three or four recurring content pillars make weekly output possible without a scramble for ideas.
- 3
Produce video on a rhythm
A weekly filming and editing cycle, using AI-assisted workflows, keeps quality consistent without an agency retainer.
- 4
Double down with evidence
Whatever earns saves and shares becomes next month's pillar; the rest gets cut.
Tools I use
Frequently asked questions
Do you handle production or just strategy?
Both. Scripts, filming direction and editing are done in-house, which is why the weekly cadence holds.
How much content per month?
A workable baseline is eight to twelve short-form videos plus supporting statics or carousels.
Can social be tied to revenue?
Yes, through tracked profile links, dedicated landing pages and a source field on every enquiry.
Want this running on your account?
Tell me where growth is stalling and I'll tell you what I'd change first.
Start a conversation