Two separate costs
Management fee: paid to the freelancer or agency. Ad spend: paid directly to Meta or Google. Keep them separate so you always own your ad accounts.
What drives the price
Price rises with the number of channels, campaign complexity, creative volume, reporting depth and the seniority of the person doing the work.
Watch for hidden costs
Ask whether creative production, landing pages, tracking setup and tools are included, and whether there is a minimum contract term.
See real prices
Instead of estimating, see the published monthly and quarterly plans on the pricing page — every plan lists what's included and what isn't.
Frequently asked questions
Is percentage-of-spend pricing fair?
It works well at higher spend levels. At smaller budgets a flat fee tied to scope is usually simpler — my Scale plan offers either option.
Do prices include GST?
My published prices are shown plus GST where applicable.
Sources and evidence
Written by
Freelance Performance Marketing & AI Automation Consultant
- 6+ years in performance marketing; ₹1.2Cr+ ad spend managed at 4.6x blended ROAS
- Former Digital Marketing Manager at Vidyavriti, leading a 7-member team
- B.Tech Civil Engineering + MBA Marketing & Finance, Gautam Buddha University
Want this applied to your account?
I run this playbook on live budgets. See the case studies or get in touch.
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